HALO TOP CREAMERY
For the grand opening of Halo Top at the Grove in Los Angeles, life-sized pints were put on display outside in an effort to grab foot traffic and attention from the Press. The pints were Halo Top’s three most popular flavors and consumers were invited to post on social media over three days. In addition to a press event that featured real models embodying the flavors and brand ethos, the first 100 patrons were given free ice cream.
Los Angeles, CA, USA