WORLD'S LARGEST LED SPHERE

VISA'S

INVESTOR DAY 2020

STRATEGY

The central theme of Visa’s Investor Day in February 2020, was to illustrate the iconic company’s bid to become a network-of-networks—its evolution from a consumer payments company into a broader money movement ecosystem. To highlight Visa’s accelerating global growth, Shiraz Creative demonstrated new payment flows using the company’s network-of-networks, which targets $185 trillion in opportunities. Shiraz Creative strategically designed and developed five key activations, including demonstrations of new payment flows and global payment architecture on the world’s largest LED sphere, as well as several custom-developed product demos. Utilizing OLED transparent ghost screens, Shiraz Creative showcased a number of benefits otherwise invisible to investors, by overlaying feature films with products, enabling investors to fully appreciate the depth of the product range. The Visa stock rose as much as 2.1% in value during the event, the most since mid-January 2020.

 

 

LOCATION

San Francisco, CA, USA

$185 T

in

opportunities

2.1%

Global Growth

5

Payment Innovations

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