WORLD'S LARGEST LED SPHERE

VISA'S

INVESTOR DAY 2020

STRATEGY

The central theme of Visa’s Investor Day was that by virtue of its pivot to become a network-of-networks, it is evolving from a consumer payments company to a broader money movement ecosystem. To highlight Visa’s accelerating global growth, we needed to clearly demonstrate capturing new payment flows using the company’s network-of-networks, that targets $185 trillion in opportunities. ShirazCreative strategically designed and developed five key innovation showcase activations to do exactly that. The event included demonstrations of new payment flows and global payment architecture on the world’s largest LED sphere and a number of custom-developed product demos. Utilizing OLED transparent ghost screens, ShirazCreative was able to showcase a number of otherwise invisible benefits to investors, by overlaying feature films with products, enabling investors to fully appreciate the depth of product range. As a result, Visa gained as much as 2.1% during the event, the most since mid-January, after hosting the first Investor Day on a Tuesday.

 

 

LOCATION

San Francisco, CA, USA

$185 T

in

opportunities

2.1%

Global Growth

5

Payment Innovations

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