INFLUENCER PRODUCT LAUNCH

MAKE UP FOREVER

"ARTIST ROUGE".

STRATEGY

Capturing the trendy pulse of long-standing brand Make Up For Ever, ShirazCreative designed a fully immersive experience for the brand’s key influencers, to celebrate the partnership with Icona Pop and featured product, The Artist Rouge lipsticks. A fantasy-like dollhouse was the foundation for an energetic explosion of colorful hues, neon lights, disco balls and roller skates. Disco dolls roamed the party posing in life-sized doll boxes and performing impromptu acrobatic dance routines. Engaging activations, such as a lip sync recording booth and doll box photo moment, further elevated the experience and showcased the brand ethos in a fun and shareable way. A performance by Icona Pop in a dollhouse designed stage garnered a truly exclusive experience for all of those in attendance.

 

 

LOCATION

Los Angeles, CA, USA

250

Influencers

1

Artist Collaboration

5

Rooms

WATCH OUR SHOWREEL.