THE NORTH FACE EXPLORATION

THE NORTH FACE:

"EXPLORE MORE".

STRATEGY

The North Face partnered with Executive Chef Angela Dimayuga, of Mission Chinese Food, singer-songwriter Ella Mai, and model and activist Gabrielle Richardson, to guide guests on an exploration of the “outdoors” through music, art and food. The Shiraz Creative-designed event encouraged guests to unplug from their mobile devices to fully enjoy creatively prepared dishes in custom fabricated environments that evoked a variety of landscapes intended to embrace the explorer in all of us.

 

 

FROM RENDER

LOCATION

New York City, NY, USA

3

Activations

100

VIPS

5

Partnerships

TO REALITY

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