THE NORTH FACE EXPLORATION
THE NORTH FACE:
"EXPLORE MORE".
STRATEGY
The North Face partnered with Executive Chef Angela Dimayuga, of Mission Chinese Food, singer-songwriter Ella Mai, and model and activist Gabrielle Richardson, to guide guests on an exploration of the “outdoors” through music, art and food. The Shiraz Creative-designed event encouraged guests to unplug from their mobile devices to fully enjoy creatively prepared dishes in custom fabricated environments that evoked a variety of landscapes intended to embrace the explorer in all of us.
FROM RENDER
LOCATION
New York City, NY, USA
3
Activations
100
VIPS
5
Partnerships
Out of gallery
TO REALITY
