DIVERSITY, ACCEPTANCE, EQUALITY

BELVEDERE

"A BEAUTIFUL FUTURE".

STRATEGY

The goal of the Belvedere x Janelle Monae collaboration was to encourage positive thought and indomitable spirit for a forward-thinking future. The product launch celebration, held at the Shed in Hudson Yards in New York, transported guests into Belvedere’s manifestation of a “Beautiful Future." By utilizing distinctive sensory engagements that promoted equality, diversity and self-expression through a trilogy of activations, Shiraz Creative conveyed a powerful message, telling the story behind the agency’s collaboration with the revered vodka brand, and providing guests with the feeling that they were a part of something bigger. To close out the evening, 120 guests were invited to a seated dinner where the "amuse bouche" was an audio recording of Janelle’s “Femme the Future” initiative, featuring the four Atlanta-based change-makers being honored.

LOCATION

Berlin + New York City, NY + Chicago, IL +

Atlanta, GA