MULTI CITY ART TOUR
CADILLAC X ANDY WARHOL EXPERIENCE.
STRATEGY
The exhibition articulated Andy Warhol’s impact on pop culture and Cadillac’s constant presence throughout history. Taking place in NYC, Miami, and LA, this pop-up tour featured several of Warhol’s notable artworks from “Letters to Andy Warhol”, in addition to the Cadillac focused pieces, highlighting car displays, and the artist’s love for timeless classics. Influencers such as Brian Atwood, Derek Blasberg and Sienna Miller were commissioned to create elements for the exhibition, enhancing social media exposure.
LOCATION
New York City, NY + Miami, FL + Los Angeles, CA
5
Letters
5
Installations
3
Cities
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