MULTI CITY ART TOUR

CADILLAC X ANDY WARHOL EXPERIENCE.

STRATEGY

The exhibition articulated Andy Warhol’s impact on pop culture and Cadillac’s constant presence throughout history. Taking place in NYC, Miami, and LA, this pop-up tour featured several of Warhol’s notable artworks from “Letters to Andy Warhol”, in addition to the Cadillac focused pieces, highlighting car displays, and the artist’s love for timeless classics. Influencers such as Brian Atwood, Derek Blasberg and Sienna Miller were commissioned to create elements for the exhibition, enhancing social media exposure.

LOCATION

New York City, NY + Miami, FL + Los Angeles, CA