MULTI CITY ART TOUR

CADILLAC X ANDY WARHOL EXPERIENCE.

STRATEGY

The exhibition brought together two pop culture icons: Cadillac and Andy Warhol. With the luxury carmaker as the client, Shiraz Creative designed a vivid pop-up tour in key venues in New York, Miami, and LA. Organized under the theme, “Letters to Andy Warhol,” the activation included beloved midcentury Cadillac models and emphasized the artist’s love for timeless classics. Pieces from the Andy Warhol Museum included drawings, silkscreens and photographs of Cadillacs by Warhol, in addition to correspondence between the artist and Mick Jagger, Yves Saint Laurent and the Museum of Modern Art. Influencers such as Brian Atwood, Derek Blasberg and Sienna Miller were commissioned to create elements for the exhibition, enhancing social media exposure.

LOCATION

New York City, NY + Miami, FL + Los Angeles, CA