EVERYDAY PRODUCT BROUGHT TO LIFE

COLGATE-PALMOLIVE

INTERNAL CONFERENCE.

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STRATEGY

CDO is an annual conference bringing together the Colgate Palmolive sales teams to be educated on new initiatives across all internal brands. Shiraz Creative was asked to use a 100-foot-by-100-foot room as a stage to tie together all five home goods brands (Palmolive, Ajax, Suavitel, Murphy and Fabuloso) and provide an educational guest interaction. With Shiraz Creative enlisting a monochromatic house scheme, each presentation included product displays, video integration, a demo station to embody the brand ethos, and an educational outlet for brand ambassadors to articulate the brand's initiatives.

 

 

LOCATION

Nashville, TN, USA

650

Employees

3

Days

5

Brands

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