EVERYDAY PRODUCT BROUGHT TO LIFE

COLGATE-PALMOLIVE

INTERNAL CONFERENCE.

STRATEGY

CDO is an annual conference held for the Colgate Palmolive sales teams to be educated on new initiatives across all internal brands. Shiraz was asked to use a 100x100FT room as a landscape to tie all five home goods brands (Palmolive, Ajax, Suavitel, Murphys and Fabuloso) together and provide educational guest interaction. Using a monochromatic house scheme, each display included product displays, video integration, a demo station to embody the brand ethos, and an educational outlet for brand ambassadors to articulate the brand's initiatives.

LOCATION

Nashville, TN, USA