COLGATE-PALMOLIVE

INTERNAL CONFERENCE.

STRATEGY

CDO is an annual conference bringing together the Colgate Palmolive sales teams to be educated on new initiatives across all internal brands. Shiraz Creative was asked to use a 100-foot-by-100-foot room as a stage to tie together all five home goods brands (Palmolive, Ajax, Suavitel, Murphy and Fabuloso) and provide an educational guest interaction. With Shiraz Creative enlisting a monochromatic house scheme, each presentation included product displays, video integration, a demo station to embody the brand ethos, and an educational outlet for brand ambassadors to articulate the brand's initiatives.

LOCATION

Nashville, TN, USA

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