A RACE FOR SUSTAINABILITY

HELLMANN'S NASCAR

FAN ZONE EXPERIENCE

STRATEGY

Hellmann's challenged Shiraz Creative to come up with an educational experience for Darlington Raceway's NASCAR Fan Zone to promote sustainable farming and the importance of soil health. Shiraz Creative designed a booth complete with an infographic mural, soil touch tanks, and a vintage farm car photo opportunity starring Hellmann's NASCAR driver Dale Earnhardt Jr. Brand Ambassadors led guests on an engaging journey through the space where they were able to experience it all.

 

 

FROM RENDER

LOCATION

Darlington, SC, USA

7,000

Fans

1

Race

3

Days

TO REALITY

WATCH OUR SHOWREEL.