A RACE FOR SUSTAINABILITY
HELLMANN'S NASCAR
FAN ZONE EXPERIENCE.
STRATEGY
Hellmann's challenged ShirazCreative to come up with an educational experience for Darlington Raceway's NASCAR Fan Zone to promote sustainable farming and the importance of soil health. ShirazCreative designed a booth complete with an infographic mural, soil touch tanks, and a vintage farm car photo opp with Hellmann's NASCAR driver Dale Earnhardt Jr. Brand Ambassadors took guests on an engaging journey through the space where they were able to experience it all.
FROM RENDER
LOCATION
Darlington, SC, USA
7,000
Fans
1
Race
3
Days
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TO REALITY
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