INTERACTIVE DIGITAL ART

ASPHALT ART

STRATEGY

During CityLab DC, Michael Bloomberg’s Asphalt Art Initiative was used to showcase the ways in which cities can utilize community engagement with art in order to improve street safety and revitalize public spaces. Shiraz Creative developed an interactive digital gallery that was viewable to summit attendees both on the pavement and on surrounding walls. An LED floor was powered by infrared sensors and cameras, while a LED wall powered by Microsoft Kinect technology to tracked summit attendees’ movements, allowing for an illuminated experience.

 

 

LOCATION

Washington DC, USA

5

Letters

5

Installations

3

Cities