VIP SUPERBOWL PROGRAM
VISA
SUPERBOWL LIV MIAMI.
STRATEGY
As a sponsor of the Superbowl, VISA tasked ShirazCreative with producing elevated receptions for their top executives and clients at three venues; the Faena Hotel, Shore Club, and El Tucan. ShirazCreative took this opportunity to design various out-of-the-box custom branded elements, such as oversized games, unexpected photo moments, and tastefully curated vignettes. Guests could find cold refreshments at a custom fabricated indoor “yacht bar”, or from a live performance wall where plant decor coincided with camouflage art and human interaction.
LOCATION
Miami, FL, USA
350
VIPS
25+
Athletic
Influencers
3
Days
FROM RENDER
TO REALITY