VISA

SUPERBOWL LIV MIAMI.

STRATEGY

As a sponsor of the Superbowl, Visa tasked Shiraz Creative with producing elevated receptions for their top executives and clients at three Miami venues: the Faena Hotel, Shore Club, and El Tucán. Shiraz Creative took this opportunity to design various out-of-the-box custom-branded elements, such as oversized games, unexpected photo moments and tastefully curated vignettes. Guests could find cold refreshments at a custom fabricated indoor “yacht bar” or from a live performance wall, where plant decor coincided with camouflage art and human interaction.

LOCATION

Miami, FL, USA

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FROM RENDER

TO REALITY

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