NEW SCHOOL X OLD SCHOOL MKTG

BARRY'S

21ST ANNIVERSARY.

STRATEGY

To celebrate the 21st anniversary of Barry’s (aka Barry’s Boot Camp), Shiraz Creative was charged with transforming the brand’s “old school/new school” marketing campaign into a live experiential event. The inspiration came from the typical elements one associates with the classic Ivy League collegiate experience; then Shiraz Creative designed the space by exaggerating the iconography. The end result was a larger-than-life environment that brought together the Ivy League, retro sports, and Barry’s iconic red rooms into an unforgettable evening that radiated feelings of nostalgia and connected with guests on an emotional level.

 

LOCATION

New York City, NY, USA

7

Drag Cheerleaders

300

Guests

6

Activations

FROM RENDER

TO REALITY

WATCH OUR SHOWREEL.