NEW SCHOOL X OLD SCHOOL MKTG

BARRY'S

21ST ANNIVERSARY.

STRATEGY

To celebrate Barry’s 21st anniversary, ShirazCreative was charged with transforming the brand’s “old school/new school” marketing campaign into a live experiential event. Our inspiration came from the stereotypical elements one associates with the classic ivy league collegiate experience and designed the space by exaggerating those iconic images and memories. The end result was a larger than life environment that brought together the Ivy Leagues, retro sports, and Barry’s iconic red rooms into an unforgettable evening that radiated feelings of nostalgia and connected with guests on an emotional level.

 

 

LOCATION

New York City, NY, USA

7

Drag Cheerleaders

300

Guests

6

Activations

FROM RENDER

TO REALITY

WATCH OUR SHOWREEL.