NEW SCHOOL X OLD SCHOOL MKTG
To celebrate Barry’s 21st anniversary, ShirazCreative was charged with transforming the brand’s “old school/new school” marketing campaign into a live experiential event. Our inspiration came from the stereotypical elements one associates with the classic ivy league collegiate experience and designed the space by exaggerating those iconic images and memories. The end result was a larger than life environment that brought together the Ivy Leagues, retro sports, and Barry’s iconic red rooms into an unforgettable evening that radiated feelings of nostalgia and connected with guests on an emotional level.
New York City, NY, USA