VIDEO AD CAMPAIGN
FRATELLI FABBRI
VEG BOOT VIDEO AD.
STRATEGY
Fratelli Fabbri, an equestrian boot company based in Italy, has outfitted some of the world’s greatest equestrians, including multiple Olympic medalists. In 2019, the brand unveiled its first riding boot made from 100% recycled plastics. Using a mix of on-site videography and digital post-production, Shiraz Creative produced an ad that celebrates the new boot as both luxurious and sustainable.