DIGITAL MARKETING CAMPAIGN

NATIONAL LGBTQ TASK FORCE

WINTER PARTY FESTIVAL 2020

EVOLVE CAMPAIGN.

STRATEGY

The National LGBTQ Task Force is a non-profit organization dedicated to improving the lives of LGBTQ people in the United States. For its largest fundraiser of the year, Winter Party Festival, Shiraz Creative developed a campaign that encompassed the changing landscape of the LGBTQ community while remaining true to the Task Force’s motto, "BE YOU." The EVOLVE campaign reflects the community's struggle to gain acceptance, its need to live authentically, and its philanthropic goals for the future.