DIGITAL MARKETING CAMPAIGN

NATIONAL LGBTQ TASK FORCE

WINTER PARTY FESTIVAL 2020

EVOLVE CAMPAIGN.

STRATEGY

The National LGBTQ Task Force is a non-profit organization dedicated to improving the lives of LGBTQ people in the United States. For their largest fundraiser of the year, Winter Party Festival, we were tasked with creating a campaign that encompassed the changing landscape of the LGBTQ community while remaining true to their motto of "BE YOU." The EVOLVE campaign is a nod to the community's rich past while looking to the future.