Shiraz Creative was selected to produce the launch of Watches & Wonders Miami in the Miami Design District (February 2018). Watches & Wonders Miami welcomed collectors and enthusiasts from around the globe to discover the US debut of watch and jewelry creations by the twenty-one participating luxury brands. Over 20,000 attendees enjoyed this immersion into a world of excellence, thanks to an exciting program of contemporary art, talks, initiations to watchmaking, an exhibition of exotic and collectible automobiles, and tours of the boutiques.​

our approach 

Integrating a large-scale, multi-day popup event in the world-renowned Miami Design District required a level of creativity and detail only Shiraz Creative could provide. Activation spaces, directional signage and branding took-on a modern aesthetic to easily merge with the luxurious essence of the Design District. 


Watches & Wonders Miami welcomed more than 20,000 visitors to the Miami Design District over the course of four days. Across social media, the event was covered by numerous influencers resulting in 1,432 posts that reached 6.16M social users. Additionally, Watches & Wonders drove significant media coverage with over 193M impressions. 

The inaugural event welcomed more than 20,000 visitors  


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