Visa was a sponsor partner of WIRED BIZCON and created an engaging dialogue with 350 executives in attendence about the future of payment transactions. Guests were invited to engage in a universe of Visa's cashless experiences, getting a peek into payment demonstrations born out of Visa’s global network of Innovation Centers.
For this tech-forward conference, we targeted a futuristic inspired activation complete with a chip-activated imprint check-in system, a holistic pod with a comprehensive body scan, and fully-costumed brand ambassador performance artists.
The use of cutting-edge technology, molecular bar, environment imprint hologram, and holistic scanners with audio therapy reinforced the experience and engaged the guests in the conversation about the future of transactions.
The event execution featured a flawless set-up and breakdown of the fully-customized and branded fixtures. An event specific hashtag was integrated, encouraging guests to share their experience on social media and
tag the event with #VisaInnovates.
This Visa experiential activation has generated over 136 million media impressions with 21 million impressions across social media platforms.
By merging innovation, creativity & artistry, this experience delivered more than
157 million impressions.
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