LIGHTS. CAMERA. LANCOME! is a program of events and digital content sharing that places new Lancôme products in the “BIG” spotlight. Through mysterious and disruptive elements, Monsieur Big took center stage while guests engaged with the Lancôme brand in new and immersive ways. A bold mix of traditional and unconventional elements were incorporated to intrigue the lively millennial.
This Los Angeles nightclub take-over party started with a VIP reception and grew to a lively 800 guest party with multiple sharable activations. The event celebrated the opening of the Lancôme pop-up shop in Santa Monica, and introduced the new Monsieur BIG mascara. Lancôme’s new brand ambassador Taylor Hill, was also center-stage and introduced to social media and press.
To drive social engagement, Shiraz created multiple sharable moments and cinematic experiences that were auto-edited into short commercial-like videos inspired by the product. Lancôme's brand ambassador Taylor Hill’s event recap posts alone have generated over 1.1 million likes and comments on Instagram.
More than 20 top US & Canadian beauty influencers, as well as press, attended this launch event and promoted the launch event across social and media platforms. The Lancôme experiential event drove over 18 million social media impressions and 43.5 million media impressions.
Our LA nightclub take-over landed Lancôme more than
61 million impressions.
Want to learn more how Shiraz Creative builds loyalty and shapes behavior through the fusion of experiential and digital?