Halo Top Ice Cream selected Shiraz Creative to dream up a fun and engaging, photographable experience for the opening of their latest Scoop Shop at The Grove in Los Angeles. Guests were invited to “hang out” inside interactive life-sized pints of ice cream - perfect for social media snaps.
We dreamed big (literally), and fabricated bigger-than-life pints of ice cream that engaged shoppers at The Grove in Los Angeles - driving virality around Halo Top's new Scoop Shop.
WE DREAMED BIG
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HERE'S THE SCOOP
The success of the Halo Top activation was Shiraz's attention to detail - ensuring that even the smallest of details were photo-perfect. The activation welcomed thousands of shoppers and became the 'talk of Instagram' throughout Los Angeles - turning into a 'must photo' for Instagram influencers.