Halo Top Ice Cream selected Shiraz Creative to dream up a fun and engaging, photographable experience for the opening of their latest Scoop Shop at The Grove in Los Angeles. Guests were invited to “hang out” inside interactive life-sized pints of ice cream - perfect for social media snaps.‚Äč

our approach 

We dreamed big (literally), and fabricated bigger-than-life pints of ice cream that engaged shoppers at The Grove in Los Angeles - driving virality around Halo Top's new Scoop Shop. 

 

WE DREAMED BIG

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Want to learn more how Shiraz Creative builds loyalty and shapes behavior through the fusion of experiential and digital?

 

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HALO TOP 

at The Grove

(literally.)

HERE'S THE SCOOP

The success of the Halo Top activation was Shiraz's attention to detail - ensuring that even the smallest of details were photo-perfect. The activation welcomed thousands of shoppers and became the 'talk of Instagram' throughout Los Angeles - turning into a 'must photo' for Instagram influencers. 

 

The larger-than-life installations also garnered lots of press! More than 2.5M Los Angelenos learned of the brand’s activation at the Grove via media coverage outlets including NBC Los Angeles, Los Angeles Magazine and TimeOut LA.