Cadillac partnered with the Andy Warhol Museum to celebrate the two American brand icons through an immersive, co-created program entitled “Letters to Andy Warhol.” Several of Warhol’s Cadillac-focused art pieces were featured in conjunction with car displays at the exhibition, highlighting the artist’s love for the classics. Various influencers including Brian Atwood, Derek Blasberg & Sienna Miller were commissioned to create elements for the exhibition, driving social media exposure and engagement.
For this mobile exhibition, we targeted a clean look with strategic pops of color that would allow for Warhol’s and Cadillac’s pieces to become the focal point of the experience. This event showcased the fascinating impact Andy Warhol had in pop culture alongside Cadillac’s constant presence throughout history.
The engaging exhibition delivered significant reach, and the numbers speak for themselves. Over 25,000 visitors attended the exhibition and shared content across social platforms. The immersive experience generated over 5.7 million social media impressions with more than 421 million press impressions in key cities including Los Angeles, Miami and New York.
The immersive Cadillac X Andy Warhol experience delivered more than
426 million impressions.
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